PRIVACY POLICY

This is the Website Privacy Policy of the Official Sleeman Breweries Limited company website www.sleemanbreweries.ca and any other website owned or operated by Sleeman Breweries Limited Sites, which shall include, without limitation, the home page, splash page, and all other pages under the same top-level domain name, and all content therein (the “Sites”) as provided by Sleeman Breweries Limited (“Sleeman” or “we”).

CHANGES TO THIS PRIVACY POLICY

Sleeman may make changes to this Privacy Policy at any time. Please review this policy periodically for any updates. If Sleeman makes significant changes to this policy, we will provide notification of the change.

WHEN THIS PRIVACY POLICY APPLIES

This Privacy Policy applies to the users of our Sites. To its knowledge, Sleeman does not collect personal information from those under the legal drinking age based on the jurisdiction where our Sites are being viewed or accessed. Users will be required to confirm that they are of legal drinking age before accessing or viewing the Sites.

WHAT PERSONAL INFORMATION WE COLLECT ABOUT YOU

We collect your personal information in the following ways:

1. Through technology

When you interact with our Sites, we automatically collect certain information. For instance, the domain server for the Sites (the “Server”) collects and saves certain information logged by the Server, namely, the Internet Protocol Address (IP address). An IP address is a number that is assigned to your computer when you use the Internet. Your IP address is also used to help identify you during a particular session and to gather broad demographic data.

We use your IP address to tell us the date and time you access the Sites and the Internet address of the website from which you linked directly to the Sites. We collect your IP address to help diagnose problems with our Server, and to administer our Sites. The Server may also collect the user’s age and their region to establish that the user is of a legal drinking age in the jurisdiction where they are viewing our Sites. This information is used to measure the number of visitors to the different sections of the Sites, to determine whether users are of legal drinking age, and to improve the user experience on our Sites.

2. Information you provide directly

Other types of personal information will be collected based on your interactions with our Sites. For example, if you choose to contact us through the Contact Us page, we will receive the- 2 – information you choose to submit, including your name, address, phone, and e-mail address and any other information you voluntarily disclose.

If you choose to apply for a job through our Careers page, we will receive the information you share with us in your application. In order to complete the application, you will be taken to Workday, our human resources vendor, and will be subject to Workday’s Privacy Policy, which you can find here: https://www.workday.com/en-ca/privacy.html. If you enter a contest or promotion, we collect your contact information and any other information required to administer the contest or promotion.

3. Other information

Based on your interactions with our Sites and information you voluntarily provide, we may also collect or infer certain information such as your buying preference, or age, also known as demographic or profile data. We collect this information to create a better shopping and browsing experience for our users and to show you relevant products. We may also collect this information for contests and promotions, as well as consumer communications and marketing purposes.

INFORMATION COLLECTED THROUGH COOKIES

“Cookies” are pieces of information that are placed on an individual’s computer hard drive to enable the individual to more easily communicate and interact with the Sites. We use cookies to customize your experience on the Sites. For example, we may use cookies to record a preference or choice you made on our Sites so that you do not have to re-enter it every time you visit. We also use cookies to record how many times a user has visited our Sites and what pages the user has accessed.

Cookies fall under 4 categories depending on their function. We create and generate certain cookies. Others are managed by third parties, such as service providers outside of Sleeman.

Essential cookies

Essential cookies allow you to access all our Sites features and to browse in an optimal and secure manner. For example, by detecting repeated attempts at logging in, essential cookies prevent unauthorized persons from accessing your account.

They also let us ask for your opinion and measure your satisfaction on a specific topic. For example, they ensure that we do not send you surveys that are repetitive or irrelevant to your browsing habits.

Essential cookies also allow us to meet our legal obligations.

They may:

Show you a site in the language of your choice
Make our sites easier to use- 3 –
Authenticate and identify you
Remember your username when connecting
Improve our site security
Prevent fraud
Measure your satisfaction

These cookies are necessary for the Sites to function. You cannot reject them in the cookies personalization tool. You can configure your browser to block essential cookies, but the Sites may not work properly.

An example of a third party that uses essential cookies is Google Analytics, which helps us to understand how visitors interact with a website including tracking various user activities, such as pages visited, time spent on each page, and general geographical location of the user.

Performance cookies

Performance cookies allow us to analyze how you browse our Sites so that we can make improvements.

The information stored by these cookies cannot be used to identify you directly. Without them, information on your visit will not be taken into account when measuring our Sites performance. However, other information regarding your browsing activity not coming from cookies, such as the number of pages viewed, may be used for analytics purposes.

Performance cookies may measure:

Visits and browsing activity on our sites
How people access our online services
How easy it is for users to find what they want

An example of a third parties that use performance cookies on our Sites is Google Analytics, which helps us analyze and understand how you browse our Sites to improve our online services.

Personalization cookies

These cookies allow us to personalize the content you see, based on your browsing behaviour and previous choices.

For example, they are used to remember preferences chosen when visiting our Sites so we can improve your future experience.

Personalization cookies may:

Remember certain information when you fill out a form
Help us get to know you better
Facilitate, personalize, and adapt your experience- 4 –

An example of third party using personalization cookies is the Google Double Click IDE cookies which is used to store information about how you use the website and to present you with relevant advertisements according to your preference.

Targeted advertising cookies

Advertising cookies enable us to offer you personalized offers and services that are better adapted to your interests, based on how you browse our Sites. We use them in some of our mobile apps.

Targeted advertising cookies serve to:

Show personalized ads of our products on other sites, including on social media
Measure the efficacy of an ad campaign
Limit the number of times you see an ad
Create ad partnerships
Conduct market research
Improve our products and services

If you reject this type of cookie, you will no longer see targeted ads based on how you browse our sites. However, you might see our ads on third-party sites since these do not come from target advertising cookies.

You control the information you share with us, and you can change your preferences at any time. Most browsers provide guidelines on cookie management. You can choose to authorize or reject cookies. You can even erase cookies.

Management settings and features may vary from one browser or device to the next and are subject to change at any time. Check out the support sections of the browsers and devices you use to learn more.

HOW WE USE YOUR PERSONAL INFORMATION

Sleeman uses information collected through your interactions on these Sites for the purpose for which it was collected or disclosed to us. For example, if you provide your personal information through the Contact Us page, we will use the information to respond to your enquiry. If you provide personal information through our Careers page, we will use your personal information to contact you in relation to your application or about any future employment opportunities. The personal information you provide may also be used to send you information about our products and services, as well any updates to these Sites. We may share this information with others, such as advertisers interested in advertising on the Sites, any other marketing partners, our corporate affiliates, and our vendors and service providers.

We may also use the information collected on and through the Sites to improve our Sites and to send you information that may be of interest to you. This information may also be used to evaluate what portions of the Sites are more popular than others, determine where visitors came from, and where they go, and how long visitors stay on a particular page, or the Sites in general. To make the Sites more enjoyable for visitors, Sleeman constantly strives to learn how users use the Sites. Information concerning your use of the Sites and related services may be made available to one or more third parties, such as a data processor, fulfillment agency, or advertising agency, for these purposes.

We may also collect information about you through third parties, such as social networks, online communities, widgets, and interactive applications. We may use this information for promotional and marketing purposes.

WE MAY TRANSFER YOUR PERSONAL INFORMATION OUTSIDE OF YOUR JURISDICTION

We may transfer your information outside of your jurisdiction or outside of Canada depending on the purpose for which we have collected it. If you are a Quebec resident, we may transfer your personal information outside of Quebec, including within and outside of Canada. Before we transfer your personal information outside of Quebec, we will consider and address the potential risks involved in the transfer before doing so.

HOW WE STORE AND PROTECT YOUR PERSONAL INFORMATION

We have physical, technological, and organizational safeguards in place to protect the information we hold about you. We restrict access to your personal information by personnel and others on a need-to-know basis. We employ tools such as multi-factor authentication, encryption, password protection, and up-to-date security software, to protect your personal information from loss, theft, or any unauthorized access, disclosure, or use.

We retain your personal information for as long as reasonably necessary for the purposes that we collected it for. In some cases, we may be legally obligated to store your personal information for longer periods of time. Unless otherwise required or authorized by law, we will destroy any personal information we hold about you when the purpose for which it was collected is fulfilled. In some cases, we may anonymize your personal information so that it can no longer be associated with you and use it for serious and legitimate reasons, such as maintaining long-term data on Sites usage, among other things.

HOW WE MAY DISCLOSE YOUR PERSONAL INFORMATION

At times, we may disclose your personal information to third parties, such as marketing partners or other organizations with whom we run contests or promotions. Sometimes, we will ask for your prior express consent before disclosing your personal information to third parties. When you give us your permission to disclose your personal information to these third parties, your information is subject to the policies and practices of these third parties. We encourage you to review their privacy policies before agreeing to disclose your information to them.

Certain disclosures will take place without your consent, such as when it is necessary to enforce a legal agreement, to comply with legal orders, to detect and respond to suspected fraud, or any other circumstances as required or authorized by law.

YOUR PRIVACY RIGHTS

Right to withdraw your consent. You have the right to withdraw your consent to our processing of your information at any time. We will inform you at the time of your withdrawal request what impacts this might have on your relationship with us or our ability to continue providing you with services.
Right to access your personal information. You have the right to know what information we hold about you and how we are using this information. You also have the right to know who has access to your personal information within Sleeman and how long your personal information will be retained.
Right to correct and update your personal information. You have the right to ask us to rectify any personal information we hold about you. We aim to maintain your personal information as up-to-date and accurate for the purposes for which we collected it.

QUESTIONS ABOUT YOUR PRIVACY

You can contact our Privacy Officer if you have any questions or comments regarding our Website Privacy Policy, or if you would like to exercise the privacy rights above. Our Privacy Officer is responsible for ensuring compliance with our privacy obligations. You may also contact our

Privacy Officer for more information on our privacy governance policies.

You may contact us at the details below:

Privacy Officer
privacy@sleemanbreweries.ca | confidentialite@brasseriessleeman.ca

551 Clair Road West, Guelph, Ontario, Canada N1L 1E9